Digital Marketing Specialist

March 12, 2024 ajiraforum JOB

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Remuneration:	negotiable Cost to company
Location:	Johannesburg
Type:	Permanent
Reference:	#DM Specialist
Company:	Talent Magnet

Job description

Johannesburg based Sports Betting and Online Gaming company is looking for a Digital Marketing Specialist. The individual will be responsible for content strategy and communications across all digital platforms (social media, e-Mail marketing, website and loyalty). This is a hands-on and technical role, where the individual will be required to implement on site search engine optimisation strategies, create and manage media plans, conceptualise and develop WordPress sites as well as oversee and implement various other paid media campaigns.

Requirements

Qualifications and essential requirements:

A relevant degree or diploma in digital marketing, advertising, communication design, or visual arts. (B.A./B.COM preferred.);
Minimum two years of experience and deep knowledge in social media management, social media technologies, platforms and services plus digital marketing;
Demonstrable knowledge of the creation of digital campaigns
An understanding of SEO, Google analytics, and other digital measurement tools.
In-depth knowledge of social media platforms from a brand building point of view
Working knowledge of lead generation on digital platforms/websites
CMS system would be proficient in WordPress (must be able to set-up and customise WordPress site using a base template/theme) – non-negotiable
Good written and communication skills.
Essential Skills and Experience
Proficient in Adobe Creative Suite (Illustrator, Photoshop, InDesign);
Proficient in Microsoft Office Suite (Word, Excel, Powerpoint);
Working experience in Mac OS X (Preferred but not essential);
A demonstrated ability to think creatively and execute campaigns effectively;
Experience in conceptualisation of advertisements and content for both digital and print mediums.
Experience in Facebook Ads, Google Analytics, and Twitter Ads campaign setup and monitoring.

Additional skills and requirements (advantageous)

Interest in and knowledge of sports (soccer, cricket, rugby, tennis, basketball, etc);
Previous work experience in the iGaming/Online Gaming/Sports Entertainment sector(s)
Experience in designing for web (HTML and CSS), can be basic but must be able to understand and make basic changes to code supplied.
E-Mail marketing and customer retention lifecycle management.

Apply by email
Saskia
[email protected]