Head of Marketing (Cement Industry)
Description

Key Duties and Responsibilities

• • Job Opportunity at Dangote-Head of Marketing January 2021 Demonstrate ownership of and communicate the strategic direction and objectives of the Sales and Marketing department to all staff within the department.

  • Oversee the articulation of the organisation’s sales and marketing strategies and ensure alignment with DCP’s corporate strategy, goals and objectives.

• Champion the design and deployment of an effective customer acquisition, retention and relationship management strategy/framework to sustain and expand the organisation’s clientele.
• Institutionalise a customer service-oriented culture in the sales workforce and champion capacity building efforts for all categories of staff within the department.
• Provide overall guidance and direction in the execution of the department’s functions and activities.
• Approve and coordinate the execution of the department’s work programs and plans.
• Ensure the deployment of effective market penetration and market share acquisition framework.
• Ensure the development and establishment of effective channel strategies to promote sales.
• Oversee the collation of market and industry business intelligence to support effective decision making.
• Monitor and ensure the provision of the highest quality services to the company’s customers and oversee the design and deployment of an effective customer relationship management framework.
• Stay abreast of market trends, customer needs and competitor initiatives and devise strategies to optimally utilise market opportunities.
• Attend workshops, trade shows and seminars to keep up to date with changes in the industry.
• Oversee the preparation of the department’s annual budget and monitor its implementation.
• Review the department’s performance against set targets on a periodic basis and define action plans for improvement.
• Manage the human and material resources of the department to optimise performance and enhance output.
• Assign detailed responsibilities to subordinates and supervise them to ensure timely delivery of high-quality results
• Ensure periodic meetings to communicate departmental goals/targets and agree work plans
• Motivate, guide and ensure knowledge transfer and capacity building of subordinates
• Review and authorize key expenditures/transactions of the Department in line with approved departmental budget and manual of authority
• Prepare and agree career development plans (in conjunction with HR Department) and conduct periodic performance appraisals for departmental staff.
• Prepare and submit periodic activity/management reports to the CEO, DCP Tanzania, on the activities of the department.
• Act on behalf of; and perform any other duties that may be assigned by the CEO, DCP Tanzania
• Coordinate, direct and supervise the day-to-day activities of the department and ensure alignment with the overall goals and objectives of the company.
• Develop and implement a comprehensive sales and marketing plan to acquire significant clientele from identified customer segments.

Education and Work Experience

• Post-graduate degree in a relevant discipline.
• Minimum of thirteen (18) years relevant work experience

Skills and Behaviours

• In-depth understanding of trends, challenges, opportunities, regulations and legislations relating to the cement manufacturing industry.
• In-depth knowledge of DCP’s product and service offerings.
• Very good understanding of approaches/ methodology for business strategy articulation, monitoring and implementation; sales/marketing planning, marketing models and business performance analysis.
• Very good knowledge of local and global industry dynamics including regulation, legislation and operating environment.
• Very good understanding of micro and macroeconomic indicators and their impact on business.
• Ability to think strategically and holistically and to appreciate the systematic impact of various policies, issues and solutions.
• Excellent leadership and people management skills.
• Excellent negotiation and relationship management skills.
• Excellent communication, presentation and facilitation skills.
• High sense of responsibility and accountability.
• High ethical standards.
• Private Health Insurance
• Paid Time Off
• Training and Development

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