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What are the 6 functions of marketing in a business

What are the 6 functions of marketing in a business Marketing describes the actions a business does to encourage the purchase or sale of a good or service. Advertising, selling, and delivering goods to customers or other firms are all included in marketing. Affiliates perform some marketing on behalf of a business.

6 Marketing functions with real example examples

Support the overall objectives of a business, which is to maximise profits.
Gather information about customer needs, preferences and buying behaviour and share information with other departments. Example: Market Research.
Assist the development of the marketing strategy in collaboration with senior management from other business functions. Example: deciding how the new coke flavour drink should taste like based on what customers like.
Develop a marketing plan using elements of the marketing mix.
Develop sales forecasts and projections and provide this information to other business functions. Example: How Covid-19 will affect the sale of the new coke drink flavour.
Decide which products or services the business is going to sell and how the products will be distributed.

Extra:

Determine what prices (cash or credit) they are going to sell. Example: How much should the smallest coke can drink be.

How to Pass Business Studies Grade 11 with distinctions

One of the most significant accomplishments in your academic career is passing matric. It provides access to a wide range of post secondary options and employment possibilities. Use our best study advice to complete your matriculation, and you’ll succeed with flying colors.

Attend class
Ask questions
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Study
Practise
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Extra class
Motivation
Complete assessments
Prepare for the Exams in due time

What are the 6 functions of marketing in a business