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| Remuneration: | negotiable |
| Location: | Johannesburg, Industria West |
| Education level: | Degree |
| Job level: | Junior/Mid |
| Own transport required: | Yes |
| Type: | Permanent |
| Company: | The Citizen |
Job description
Duties include, but are not limited to:
Reports and analysis:
- Provide on-going reports and analysis (ad-hoc, daily, weekly, quarterly and annually) on All4Women content and newsletters using Google Analytics and 3rd party applications. Provide editors, journalists and all relevant role players with data to support decision-making and content strategies in a timeous manner as directed.
- Show initiative to identify and pursue new and existing trends using various data tools and analysis.
- Translate behavioural/engagement, conversion, competitive and demographic data into analyses and actionable insights that can be used to produce relevant, high-quality content for maximum engagement and consumer satisfaction on a daily basis; this should include digital engagement and article/story performance, conversion funnels, forecasting, competitive research, and pro-actively find opportunities for optimisation.
Social media management and facilitation:
- Work with Editors and Section Editors to ensure that social media platforms stay up to date with relevant, goal-driven content specific for social channels and social needs and optimise all digital content for the identified target market based on data analysis.
- Analyse and compile reports to monitor, and improve, the performance of all social media channels.
SEO and organic content:
- Research, create and send relevant keyword and content ideas to section editors in order to create seasonal and evergreen content.
- Report and Analyse all organic traffic.
- Create an SEO strategy for All4Women and Living & Loving.
- Manage both organic and paid search campaigns and incorporate SEO and SEM tactics and strategies to optimise all digital content.
Requirements
- Undergraduate degree or relevant; proven work experience.
- Advanced experience with Google Analytics and experience presenting insights from GA to business stakeholders
- Experience with social insights and analytics such as Facebook insights, Twitter trending, YouTube trends, etc
Apply by email
Nicole Goncalves
[email protected]
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