Brand Marketer – Casino

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Job description

Key responsibilities include:

• Overall marketing responsibility for casino brands
• Work with the senior brand manager to ensure the casino strategy is executed effectively
• Deliver and drive customer retention plans for your markets and brands
• Analyse and report how your brands are performing
• Develop and optimise life cycles; monitor patterns and trends
• Create and setup profit maximising offers and promotions
• Display expertise and take ownership of marketing automation software
• Monitor and report on the performance of offers and promotions
• Ensure growth within your casino channel by analysing and segmenting the market
• Drive maximum values from casino players by working effectively within the marketing strategy
• Ensure marketing communications are in-line with promotion mechanics
• Attend to marketing issues raise through the contact centre

Essential criteria:

• Proven previous experience in driving a CRM strategy across the casino product
• Experience of improving retention rates
• Proven experience in analysing promotion campaigns and making recommendations
• A solid understanding of the campaign set up and delivery process
• Wide range of knowledge implementing creative email marketing campaigns & promotions
• Proven people management experience

Requirements

• Three to five years’ experience of working in the Online Gaming Industry or E-Commerce Industry
• Professional Marketing qualification or demonstrable competence at this level
• Extensive experience and understanding of Casino products and excellent knowledge of casino offers and campaigns relating to different segments
• Ability to work under pressure and in a timely manner
• Results-driven

Posted on 18 May 11:49

Apply by email
HR
[email protected]

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