Brand Marketer – Casino

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Remuneration:	Negotiable depending on experience
Benefits:	Contribution towards medical aid and life cover
Location:	Johannesburg, Sandton
Education level:	Degree
Job level:	Mid/Senior
Own transport required:	Yes
Type:	Permanent
Company:	Gold Media Lab

Key responsibilities include:

Overall marketing responsibility for casino brands
Work with the senior brand manager to ensure the casino strategy is executed effectively
Deliver and drive customer retention plans for your markets and brands
Analyse and report how your brands are performing
Develop and optimise life cycles; monitor patterns and trends
Create and setup profit maximising offers and promotions
Display expertise and take ownership of marketing automation software
Monitor and report on the performance of offers and promotions
Ensure growth within your casino channel by analysing and segmenting the market
Drive maximum values from casino players by working effectively within the marketing strategy
Ensure marketing communications are in-line with promotion mechanics
Attend to marketing issues raise through the contact centre

Essential criteria:

Proven previous experience in driving a CRM strategy across the casino product
Experience of improving retention rates
Proven experience in analysing promotion campaigns and making recommendations
A solid understanding of the campaign set up and delivery process
Wide range of knowledge implementing creative email marketing campaigns & promotions
Proven people management experience

Three to five years’ experience of working in the Online Gaming Industry or E-Commerce Industry
Professional Marketing qualification or demonstrable competence at this level
Extensive experience and understanding of Casino products and excellent knowledge of casino offers and campaigns relating to different segments
Ability to work under pressure and in a timely manner
Results-driven

Posted on 18 May 11:49

Apply by email
HR
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