Copywriter

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Job description

A new initiative by one of the world’s largest food and beverage companies is to build a global content studio for Africa. This company is at the forefront of a new wave of advertising, one that understands and responds to the demands of the digital world in 2020 and beyond.  

One of the main tasks will be localising campaigns and content for the various markets. The studio will focus on content adaptation, creation, translation and rollout of assets to 23 countries in the East and Southern Africa Region (ESAR). The in-house agency will be treated as a start up agency, with a focus on creating rich, dynamic and engaging content quickly. 

Position overview

The copywriter will be responsible for delivering engaging, creative written content across various marketing formats and digital formats. Tasked with leading projects into the uncharted creative territory, the role calls for solving commercial and advertising strategy and positioning challenges. Mindful of brand voice and their unique personas, the position holder must be able to write for any medium and any length, in almost every voice, mindful of how it sounds and reads. 

Main responsibilities

Team compliance:

• Meet weekly, monthly, campaign and special creative project deadlines. 
• Ensuring assigned tasks have been completed in the agreed timeframe.

Creative excellence:

• Write, edit and proofread content for all tier 1 and 2 campaigns, internal collateral and brand-briefed requests. Ensure all copy is engaging, clear, concise and accurate.
• Advise on copywriting best practices across all social media platforms and mediums, keeping abreast of changing content consumption behaviour and online best practice.
• Remain cognisant of tone, voice, and vernacular of segmented digital audiences, acting as consumers’ representatives when it comes to written communication.
• Conceptualising, articulating, and assisting with creative ideas.
• Take briefings and liaise throughout projects with internal and other stakeholders. Secure appropriate sign-offs of own copy for technical accuracy from internal specialists as needed.
• Contribution to and ownership of communication strategies
• Contribution to user journey mapping.
• Ensuring that the Editorial Board process is followed on assigned clients. 
• Make use of insights and analytics provided by the Business Intelligence teams to improve the quality and relevance of content to meet the needs of all audiences.

Earned media excellence:

• Act as the brand custodian to the brands you work on, delivering engaging, creative written content across various marketing formats and digital formats to drive Earned Media excellence.

Teamwork/accountability: 

• Take accountability as the mid copywriter on the brands you work on, connecting with relevant teams to drive the adoption of Earned Media.

Personality 

• Creative
• Digital Native 
• Self-motivated, organised and passionate
• Natural diplomacy skills 
• Collaborative Team player with a positive, can-do attitude
• Excellent planning and attention to detail
• Deadline driven
• Able to multitask 

Applicants need to submit a copy of their ID/passport and their most recent payslip. 

Requirements

Qualifications/experience required 

• Experience with working for a large corporate or hard-hitting, mainstream digital agency, with specific experience working on FMCG brands
• Three+ years of work experience as a mid-Level copywriter
• A qualification in creative writing, journalism, marketing, English, or similarly related field
• Strong portfolio of past work – Award Winning projects would be great!
• Good understanding of all marketing and communication functions
• Know the importance of brand awareness and thought leadership
• Understanding of social media marketing (Facebook, Twitter, YouTube, Instagram, other) is crucial

Apply
Nicky
[email protected]
[email protected]

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