SAB (South African Breweries) Announced New Entry-Level Sales and Marketing Learnership Programme for the Academic year 2026,The South African Sales and Marketing Graduates are Invited to Apply.
About the Company
South African Breweries (SAB) is a leading South African brewing company that produces and distributes a range of well-known beer brands nationwide. Founded in 1895, SAB operates multiple breweries across the country and forms part of the global beverage group AB InBev.
Programme Overview
The Sales and Marketing Learnership is structured to combine:
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Theoretical classroom-based learning
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Practical on-the-job training
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Mentorship from experienced professionals
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Exposure to retail and distribution operations
Participants will gain insight into:
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Customer relationship management
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Sales execution strategies
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Merchandising principles
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Route-to-market systems
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Brand visibility and promotion
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Market analysis and reporting
Skills and Competencies:
Commercial Aptitude
- Understands the value chain across sales and marketing and how the roles interact with each other
- Proactively seeks out competitor information and includes this in the overall selling task
- Ability to understand the concept of profitability and the role of pricing, product mix and merchandising in making commercially astute decisions.
Customer Focus
- Making customers’ and their needs a primary focus of one’s actions
- Developing and sustaining productive customer relationships
- Effectively meeting customer needs, taking responsibility for customer satisfaction and loyalty
- Connecting with and developing a strong rapport with customers; collaborating on plans and decisions and proving criticality to the customer
- Ability to build authentic relationships across diverse groups of people Accountability
- Being accountable for achieving results and taking responsibility for one’s actions
- Takes the role personally and professionally
- A strong achievement orientation
- High integrity as a representative of SAB
Flexibility
- Ability to adapt behaviour to changing situations
- Open minded and adjusts priorities in response to unanticipated events
Key Roles:
- Able to identify issues and resolve problems in the moment.
- Resilience and endurance in managing extraordinary and flexible working hours.
- Willing to work weekends and public holidays as required.
Selling Skills
- Identifying needs and opportunities, leveraging unique value proposition, representing capabilities, and closing sales.
- Effectively exploring alternatives and positions to reach outcomes that gain support by using appropriate interpersonal styles and communication methods.
- Ability to establish rapport, identify the customer need and gain commitment.
- Ability to plan, organise and prioritise sales activities.
Planning and Organising
- Work with the sales lead to develop specific plans to leverage SAB’s value proposition and unique competitive advantage against customer needs.
- Focuses on the detail and executes plans meticulously to exceed customer expectation.
- Excellent administration skills.
Customer Development
- Manage and build customer relationships with tavern owners.
- Drive weekly customer calls per outlet to build effective partnerships and resolve customer issues.
- Ensure all customer master data is input, current, correct and maintained.
- Achieve customer sales and volume targets.
- Ensure each outlets buys directly from SAB consistently on a weekly basis.
SAB is an equal opportunity employer, and all appointments will be made in line with SAB employment equity plan and talent requirements.
The advert has minimum requirements listed. Management reserves the right to use additional/ relevant information as criteria for short listing.
This position is available in Kimberley only.
Minimum Requirements
While specific requirements may vary by intake, applicants typically must:
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Be between 18 and 35 years old
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Have completed Grade 12 (Matric)
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Possess strong communication skills
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Be willing to work in field sales environments
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Be customer-focused and target-driven
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Have basic computer literacy
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Be unemployed at the time of application
A valid driver’s license may be advantageous for certain roles.
Get More Opportunities
Currents South African Vacancies
Apply for Learnerships Programme
Get Apprenticeships Programmes
Opportunity Closing Date
HOW TO APPLY
To apply for the SAB Entry-Level Sales and Marketing Learnership Programme 2026:
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Visit the official SAB careers portal.
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Search for “Sales and Marketing Learnership 2026.”
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Create an online profile.
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Upload your updated CV and certified documents.
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Submit your application before the closing date.
Ensure all documents are clear and correctly certified to avoid disqualification.
CLICK HERE FOR MORE DETAILS AND TO APPLY ONLINE
Frequently Asked Questions (FAQs)
1. What is the SAB Entry-Level Sales and Marketing Learnership Programme 2026?
It is a structured training programme that combines classroom learning with workplace experience in sales and marketing at SAB.
2. Who can apply for the SAB learnership?
Unemployed South African youth who meet the minimum educational and age requirements.
3. Is this learnership paid?
Yes, learners usually receive a monthly stipend.
4. What qualification do I need to apply?
A Grade 12 (Matric) certificate is typically required.
5. Is previous work experience required?
No, it is an entry-level programme.
6. How long does the learnership last?
Most learnerships run for approximately 12 months.
7. Will I get a permanent job after completion?
Permanent employment is not guaranteed but high-performing learners may be considered.
8. What skills will I gain?
Sales, marketing, communication, customer service, and business skills.
9. Where will the training take place?
Training may take place at SAB offices, distribution centers, and retail environments.
10. Can I apply if I am currently studying?
Applicants must generally be unemployed and available full-time.
11. Do I need a driver’s license?
It may be beneficial but not always mandatory.
12. How do I submit my application?
Applications are submitted online through SAB’s official careers portal.
13. What documents are required?
Certified copy of ID, Matric certificate, and updated CV.
14. Is there an age limit?
Yes, typically between 18 and 35 years.
15. What industry is SAB in?
SAB operates in the beverage and FMCG industry.
16. What makes SAB a good employer?
It offers structured development, global exposure, and growth opportunities.
17. Can I apply if I have a diploma or degree?
Yes, as long as you meet programme requirements.
18. What is FMCG?
FMCG stands for Fast-Moving Consumer Goods.
19. When is the closing date?
Applicants should check the official careers portal for specific deadlines.
20. How can I increase my chances of selection?
Submit a strong CV, meet all requirements, and apply early.
21. Is this opportunity available nationwide?
Availability depends on SAB operational locations and current vacancies.
