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Job Opportunity at Vodacom -M-Pesa Customer Segment Executive

M-Pesa Customer Segment Executive

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Job Opportunity at Vodacom -M-Pesa Customer Segment Executive Vodacom, we’re working hard to build a better future. A more connected, inclusive and sustainable world. As a dynamic global community, it’s our human spirit, together with technology, that empowers us to achieve this.

We challenge and innovate in order to connect people, businesses, and communities across the world. Delighting our customers and earning their loyalty drive us, and we experiment, learn fast and get it done, together.

With us, you can be truly be yourself and belong, share inspiration, embrace new opportunities, thrive, and make a real difference.

Role purpose:

Overall acceleration of services penetration to M-Pesa High value customers.
Maintain and grow M-Pesa high value customer
Drive actionable base trend insights related to services uptake and direct on how to be acted upon
Develop and execute plan to maintaining a healthy high value customer base in line with the company roadmap

Key accountabilities

Develop and implement a strategy to retain and grow MVC and HVC segment
Develop customer behavior segments, ARPU segment, RFM and other segments that will help to understand customers’ transaction behavior and recommend services adopted by such segments
Develop and drive efficient cross-selling & upselling campaigns to increase services usage through micro segmentation and customer intelligence.
Implement a comprehensive plan for various M-Pesa segments to ensure a sustainable survival rate.
Close collaboration with consumer business unit to Increase conversion for M-Pesa subscriber base
Collaborate with cross functional teams to improve and uncover insights that will engender service penetration and advise on appropriate interventions plans.
Develop initiatives to increase customer ARPU
To coordinate and engagement a close relationship with the High value customers

Core competencies, knowledge and experience

Excellent analytical and logical reasoning skills translated from consumer insights
Experience in SQL and Database management.
Outstanding systems integration skills to understand customer data(data-mart).
Excellent communication skills
Strong stakeholder management skills
Ability to anticipate customer, competitor and market dynamics
Able to challenge the status quo

Must have technical/professional qualifications:

Bachelor degree in Computer Science, Information Technology, Business Administration, Economics, Marketing or its equivalent.
Strong analytical skills and business acumen.
Build and maintain relationship with key stakeholders in the value chain.
Telecommunications experience would be advantageous.
Project management knowledge and experience would be advantageous.

Key performance indicators:

Growth of services uptake by agreed percent.
Accurate and timely delivery & execution of action plans & initiatives
Growth of high value customers (MVC & HVC)

Skills

Modern Marketing Leadership
Data Analytics and Insights
CVM Campaign Development and Management
Always on Marketing

Commitment from Vodacom

Vodacom is committed to attracting, developing and retaining the very best people by offering a flexible, motivating and inclusive workplace in which talent is truly recognized, developed and rewarded. We believe that diversity plays an important role in the success of our business and we are committed to creating an inclusive work environment which respects, values, celebrates and makes the most of people’s individual differences – we are not only multinational but multicultural too. At Vodacom you will have access to our excellent flexible benefits programme that you would expect from any global company.

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